Methods

With our portfolio of methods we cover the whole spectrum of marketing mix elements and all stages of the innovation cycle.In many areas we have established benchmarks for keys performance parameters (e.g. purchase intention, overall liking, novelty) on the basis of numerous studies which we have carried out in different product categories and across different countries.However, we do not settle for applying standard tools and methodologies. Where the survey objective of our clients requires this, we will apply a tailor-made approach. We are also able to develop and programme a new software solution if this is required.

Ideas and Concepts
• Idea screening
• Concept tests and screening

Product and Packaging
• Online Coinjoints
• Pricing research
• Name and claim research
• Shelf test
• Packaging test (recognition, design)
• Product tests

Communication and Promotions
• Copy tests (TV, radio and print)
• Promotion evaluation and screenings
• Website evaluations

Brand and Positioning
• Brand positioning, image and footprint studies
• Brand tracking studies

Markt and Consumer Needs
• U&A and segmentation studies
• Drivers studies
• Tracking studies