myonlinepanel

myonlinepanel - founded in 2004 - is a market research agency which specialises in online surveys.

The range of our services includes the planning and execution of national and international online market research studies. Our flexible approach means that you can commission individual parts of a project (e.g. delivery of sample only, programming of the questionnaire) with us; alternatively we can also conduct a study in full-service for you.

Our offer covers a comprehensive portfolio of methods, such as

  • Concept tests and screenings
  • Advertising pre and post testing (TV, radio and print)
  • Promotion research
  • Packaging research (incl. shelf tests)
  • Pricing studies
  • Name and claim studies
  • Brand image studies and tracking
  • Customer satisfaction surveys
  • U&A studies.


For conducting online surveys we use our proprietary consumer panels in the UK, Germany and France which consist at the moment of over 100,000 active panel members. In the few situations where we are not able to achieve the complete sample via our own panel members, we co-operate with proven and quality conscious agencies.

We have our own software for programming questionnaires (EQUIP Questionnaire Generator®), which also allows the application of more complex methods such as conjoint.

We manage our panel and administer our projects on our own server. This enables us to perform real time analyses of the fieldwork status and interim analyses of results.